Marketing a Growing Real Estate Development Business
Effective marketing is always a critical component of any real estate development plan. It doesn’t matter whether you’re a new player in the industry or you have been there for many years. Without proper marketing strategies, your property may overstay on the market leading to a sharp decline in its overall value.
But the big question is; how can you come with a perfect real estate marketing plan to push your growing real estate development to potential buyers? Real estate marketing experts recommend blending the conventional marketing tactics with modern day online medium to improve your chances of success. Read on to find out how you can market your growing real estate development business.
Build and Nurture Leads
Although there are numerous lists out there that you can buy and use them to reach potential clients, this isn’t the best practice. The best thing to do is to build your own lead list to increase your chances of success. Use the connections you have on LinkedIn or the people you have met through networking to create your ‘warm” lead list.
For instance, once you make a connection on LinkedIn or any other place, don’t forget about the individual. Follow up promptly and keep following while reinforcing your company’s services. If you have already created your lead list, reach out to them as often as possible and ask them whether their needs have changed.
If you are starting out, you might be tempted to underestimate the importance of a professional website. Today, websites are at the core of every business. Keep in mind that you don’t have to come up with a complex website to attract clients. Keep your site simple but professional.
For a start, you can come up with a simple 1-3 page website that you can add as your business grows. Highlight your business strengths, goals, and mission and let your enterprise’s strengths shine. With time, as you grow and add more development projects under your belt, you will add more functionality to your site.
However, you shouldn’t miss to include the gallery page on your site to show off your recent work. You should also consider adding a client-only area for easier communication during the project development process. If you have been in the industry for too long and you have a lot of projects to show off, don’t be afraid. You can even offer videos and testimonials from your past clients who were happy with your work.
Set a Realistic Marketing Budget
Did you know that even setting up a simple website can sometimes be expensive? However, these are some of the basic costs of doing business in the modern world, and you can’t avoid them if you want your business to remain relevant. Make sure that you set aside a realistic website to build and grow your business website. Make it look professional and credible. Keep in mind that at least 75% of potential clients will judge your business credibility based on the appearance of your website.
A whopping 90% of potential clients believe that a well-designed and professional website is more trustworthy. If you have a first-class site, customers will also believe that you provide first-class services. If your official business website looks unprofessional, your clients may form a different opinion about you.